TikTok is currently one of the most used applications on the planet and will have over 1.1 billion active users around the globe in 2021. It has something for everyone, and your FYP (For You Page) is curated only for you. Videos can be up to 10 minutes, from comedy to skits to satire to political news.
The average user spends around 52 minutes on the app per day, and this is why more and more marketers are harnessing it for digital marketing purposes. So, without further ado, let’s dive further into this blog and learn some of the things everyone needs to know about TikTok.
What do we know about the TikTok algorithm?
If the social network has long kept the functioning of its algorithm a secret, for a year now, we know a little more about the mechanisms of valuing the videos that drive the platform. TikTok relies on a scale of points, which prioritizes the review and completion of a video (respectively 10 and 8 points), shares (6 points), comments (4 points), and likes (2 points).
The same goes for its “For You” personalized video feed and the recommendations it gathers. Once on the platform, the behavior of new users is analyzed. As video consumption increases, the content suggestions become more refined and are tailored to the interests of each individual on the social network. For the recommendations, TikTok relies, once again, on very specific factors such as
- User interactions: videos liked, shared, accounts followed, comments and own content,
- Video information: captions, sound, hashtags,
- Device and account settings: language, user’s country, and type of device used.
To get into the good graces of TikTok’s algorithm, you will have to rely on recommendations and meet its requirements to increase your visibility.
1. Create short and impactful videos
By focusing on a short video, it will have more chances to be watched in its entirety and, better, to be viewed several times. This first tip allows you to meet the two most important criteria of TikTok’s algorithm.
Note that the first few seconds are decisive, so be careful with your effect so that viewers stay until the end. Another possibility: publish videos in several parts. If the topic captures users’ attention, it will encourage them to view more than one piece of content and drive them to your profile.
2. Use trendy music and sounds
Music makes a video dynamic, and that’s good because TikTok is full of all kinds of sounds: from music that sticks in your head to short lines from sketches, series, or even movies that you can replay over and over again. The choice of a sound will undeniably give rhythm to your video; some of them are even specially designed to create suspense, which allows you to keep your viewers in suspense until the end of your content.
You can easily glean sounds throughout your browsing on TikTok. To bookmark the ones that suit you best, click on the music at the bottom left of the screen. It is also possible to choose a sound via the video editor, which gives you access to a wide choice of music. Another option: by switching to a pro account on TikTok, it is possible to have access to statistics to better know the profile of your subscribers and what they have listened to over the last seven days.
3. Interact with other content creators
Interactions are at the heart of TikTok’s algorithm. Likes, comments, and shares are important criteria for a content creator but also for a viewer, whose interactions will determine which videos are recommended. It is therefore equally important for the algorithm to see content creators interact with TikTok users.
Don’t hesitate to like or comment on other tiktokers’ videos, but especially to reply to a video with another one. TikTok gives, indeed, the possibility to react to a video and to make a duet. What, in a feed, is illustrated by a video split in two. An exchange of visibility that can be interesting and that will please the algorithm.
4. Follow trending effects and popular hashtags
To be visible on TikTok, you have to keep up with the trending movements that are making the buzz on the platform. The “Discover” tab thus allows you to know the effects, challenges, and hashtags that are particularly used. Being both a TikTok consumer and a content creator seems wise to stay up to date on the trends of the moment and propose videos that will meet users’ expectations.
5. Don’t delete your old videos
TikTok’s algorithm suggests that when your videos are recommended, they are recommended to a target audience that is likely to be acquired. If viewers like your videos and subscribe to your account, old videos can move up in their recommendations. And sometimes, it doesn’t take much to see a video go viral, so don’t judge too harshly those that might be a little less successful at the time of their release. They may get a better audience as your subscriber base grows.
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